Discovery Is Not Your Friend
Your AEs need to build their own pipeline. Every week.
When the calendar gets full, cold calling gets pushed back. I help your AEs stick to a weekly calling routine and learn what to say so the time they spend dialing feels worth it.
At least 500 calls a week About 3 hours per AE
Book a pilot callGo on. Click the wand.
01 / The hard truth
Discovery is not your friend. Not on a cold call.
Good AEs ask questions to understand a deal. On a cold call, the prospect hasn't agreed to that conversation yet. The job is to earn the meeting.
I'll show your AEs how to open the call, handle a brush-off, and ask for the meeting. They'll hear those moves on my real calls and try them on their next dialing block.
Real call · 3 min 27 sec
Listen to a real cold call with Ryan
02 / The routine
Make calling a weekly habit.
A short course and private coaching group for AEs. We work on both sides of the problem: making the calls consistently and getting better at turning them into meetings.
Take the course
Each AE works through the short recorded course at their own pace.
Hear what works
Every lesson uses real calls from Ryan. Hear how he opens, handles pushback, and asks for a meeting.
Get coached
Bring questions to Ryan in private Slack. Review calls together as needed.
Hit 500 calls a week
Protect time to dial. Track calls and meetings set each week so you can see what's improving.
03 / Targets, not guarantees
The math
500 calls a week, about 3 hours. Baseline: about one meeting per 500 calls. Target: one per 350 to one per 250.
| Calls per meeting | Meetings per month | Extra deals per month |
|---|---|---|
| 500 Baseline | About 4 | 0.8 |
| 350 Target | About 5.7 | 1.1 |
| 250 Target | 8 | 1.6 |
Assumes a 20% close rate on meetings held. The table assumes all listed meetings are held.
Goal: one additional closed deal per AE per month by month 3.
Targets, not guarantees. Results depend on your team, market, and deal size.
04 / The numbers
Proof from a top outbound team
05 / Testimonials
What people say about working with Ryan
“Ryan helped me get back into cold calling and gave me some simple, actionable tips that just worked.”
GTM lead at TOFU
“Strategizing with Ryan and working through the systems to execute outbound has been great.”
Mid Market HCM Account Executive at Paychex
“Ryan helped me scale to 1 million in sales on a new digital product, recruited and trained my entire sales team.”
Owner, Hope Media House
06 / The course and community
What's included
- Recorded interactive course
- Real calls from Ryan
- Private Slack group with Ryan
- Review calls as needed
About Ryan
Ryan is an AE who learned cold calling from a Nooks sales leader coach. He coaches AEs on the habits and mindset that keep the phone in their hand.
07 / FAQ
Common questions
How long is the course?
Short and self-paced.
Do my AEs need to join live calls?
No. They work with Ryan in Slack and get review calls as needed.
What if my AEs hate cold calling?
That is who the mindset lessons are for.
Is one extra deal a month guaranteed?
No. It is the goal we measure in the pilot.
08 / Book a pilot call